Monday, December 7, 2009

2010 Trends Straight from the SAFW Runway

Are SAFW designers on par with the trend forecast for 2010 and beyond?

We have taken Li Edelkoort’s trend forecast and matched it with what the SAFW designers showed for Winter 2010. This is the result:

1. There will be more Collaboration between Master Crafter and Designer in the future of fashion – Designers using craft to create their own identity.

(l-r) Amanda Laird Cherry, Colleen Eitzen, Gugulam, Guillotine, Soda and Terrence Bray.

2. The trend to mix different textures are going to be huge - romantic soft fabrics combined with wool, knits and leather – creates a very individual look for the different labels.

(l-r) Gideon, Amanda Laird Cherry, Ephymol, House of Ole, Lunar and Sies! Isabelle.

3. There is a tremendous focus is on on detail within design and combination of fabrics to enhance it.

(l-r) Clive Rundle, Black Coffee, Loxion Kulca and Soul Child.

4. The long day dress as well as full length evening is back.

(l-r) Soda, Amanda Laird Cherry, Colleen Eitzen, and Lunar.

5. Variations of the long pants as well as shorts were features in the Winter Collections – there is a movement away from the very tight to a more loose and comfortable look. Jumpsuits and bodysuits follow this look.

(l-r) Two, Guillotine, Clive Rundle, Soul Child, Blasoen and Colleen Eitzen.

6. The over coat is making a comeback it was featured in most collections – It is a lighter in between seas on overcoat.

Ladies Collections:

(l-r) Lunar, Colleen Eitzen, Gideon, Black Coffee, Blasoen, Sies! Isabelle, Vino and Two.

Mens Collections:

(l-r) House of Ole, Narain Samy, Loxion Kulca and Gideon.

7. Bodices and dresses that leaves the shoulders uncovered – not to be confused with the bustier with lace up at the back moments we had in the past.

(l-r) Lunar, Terrence Bray, Abigail Betz and Soul Child.

8. There will be a lot of print detail on fabric – designers using print to create their specific look.

(l-r) Clive Rundle, Colleen Eitzen, Sies! Isabelle, Amanda Laird Cherry, Ephymol, Loxion Kulca, Narain Samy and Thunderstorm.

9. Masses of shear is coming through – this romantic look is huge for the next season.

(l-r) Clive Rundle, Lunar, Terrence Bray, Soda, Tiaan Nagel, Colleen Eitzen, Gugulam and Gideon.

10. Staggered Hemlines and overlapping layers creating a very interesting look.

(l-r) Gideon, Soul Child, Amanda Laird Cherry and Black Coffee.

11. Ruffles and pleats – this forms part of the romantic look that is coming though.

(l-r) Black Coffee, Soul Child, Two, Terrence Bray, Tiaan Nagel and Vino.
12. Bits and pieces of leather is coming through – this might get even get bigger for the next winter season.
(l-r) Soul Child, Amanda Laird Cherry and Colleen Eitzen.

13. Designers are using Jewel colours to create colour highlights in their Collections.

(l-r) Black Coffee, Guillotine, Ruby, Thunderstorm, Loxion Kulca, Lebo Mash, Soda, Soul Child, Vino and Black Coffee.

14. Mens Suits are detailed – Lunar showed a more relaxed version of the suit. Lots of detail – Clive showed women suits with print on.

(l-r) Thunderstorm, Ephymol, House of Ole, Lunar and Clive Rundle.
15. Caridgans - we have not seen the cardigan for a long time. It is making a come back. Especially since Michelle Obhama wore a cardigan when she met the Queen of England recently.
Ladies collections:

(l-r) Soda and Two.

Mens Collections:

(l-r) lEphymol, Loxion Kulca and House of Ole.

16. Knits should be much bigger in SA, maybe it will come through stronger next winter.

(l-r) Soda, Soda, Gideon and Loxion Kulca.

17. There is a lot of focus on comfort and luxury – consumers want to feel comfortable and luxurious in their designer garment.

(l-r) Blasoen, Lunar, Black Coffee, Colleen Eitzen and Gideon.

18. Black is still playing in the A team.

(l-r) Lunar, Clive Rundle, RjKay Creations, Narain Samy, Soda, Soul Child, Two and Tiaan Nagel.

19. Emphasis on bigger shoulders – more detail in the shoulder design.

(l-r) Clive Rundle, Gideon, Black Coffee, Amanda Laird Cherry, Soul Child and Loxion Kulca.

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