“There is no growth without acknowledgement. SAFW’s concrete foundation has allowed designers to build themselves over the years, refining and redefining their collections over the seasons under the continuous motivation of the architect, Lucilla Booyzen”. - Shaldon Kopman

67 MINUTES FOR MADIBA

SAFW joined forces with local designers and fashionistas to give their 67 minutes at the Lerato Love home.

Lerato Love Home is based in Malboro Gardens, Johannesburg. The home was opened by Margaret Mokoka to provide care for 90 children who have been abused, abandoned, orphaned or affected by HIV/Aids. She also runs a feeding program that feeds 600 children each day. SAFW invited local designers and fashionistas to give 67 minutes of their time to the Lerato Love Home on Sunday the 18th July. Warm fashion products were donated to the charity along with other useful items such as bedding, duvets, pillows, towels, underwear for children, non perishable foods, clothing, shoes, stationery, toiletries and blankets. SAFW donated fluffy customised blankets to the home.




Photography by Kat Grudko Photography

“I found that the exhibition in September last year was a great success, not only did we have brilliant sales but I also made fantastic contacts. I found three shops to supply in Johannesburg. I got to meet and network with designers, some at the same stage as me and some more established, as well as the media.
I would definitely exhibit again, not only are the extra sales great, but it’s an amazing platform to connect with customers, designers and the media.”- Stephanie Beyers, Silver Spoon Clothing

“I made so many contacts and sales at the last exhibition, I was extremely happy with the outcome and the public’s response to my designs.” – Robyn de Klerk

"Having had the priviledge to take part in both Fashion Week September 2009 and March 2010, I have been given incredible oppurtunities to further my career as a jewellery designer. I have met and built lasting relationships with other designers, and I have been enriched by being exposed to various new concepts and ideas. It is an invaluable experience." - Metaxia Sterianos - Jewellery Designer

“SA Fashion week was well planned and organized; I believe it is a must for every company in the Fashion Industry.” – Anneas Balt - BALT Wholesale

“Fashion Week has given my business a push in a positive direction and given me inspiration to continue to be the best designer I can possibly be.”
Tarien Malherbe – Non-European